First Bank posts twice a day on X. It lost 16,614 Facebook followers in 14 days. Access Bank posts twice a week. It lost 2,532 in the same period. I audited the official social media presence of Nigeria’s five biggest …
If you judged Nigeria’s five biggest banks by their social media followership alone, you would conclude they are digital titans. Between them, Zenith, GTBank, Access, UBA and First Bank command more than thirty million followers across X, Facebook and Instagram. …
If I were to pick the most misused word in Nigeria, it would have to be the term “influence.” For some strange reason, we seem to think that a strong online presence means an individual is worth listening to. So, we appear to believe …
The re-election of Governor Ademola Adeleke was as high-profile as any election in Nigeria with the dominant narrative being that the ruling All Progressives Congress (APC) was hell-bent on taking the state. The political emotions aside though, the Osun 2026 …
The fact that the digital mob spent a whole weekend “dragging a bank” for taking action against one of its staff who misused social media on-premise should leave no one in doubt that in the ever-evolving landscape of online communication, …
The past few weeks have seen the General Overseer of the Redeemed Christian Church of God (RCCG), Pastor Enoch Adejare Adeboye, in the eye of the storm with his name and that of the church trending across Nigeria’s digital public …
Unless you have a clear understanding of why you are a fan in the first place, supporting a football club that appears to have specialised in promising hope without delivery can come with a particular kind of torture. I am …
There is a particular kind of fraud that the digital age has perfected, and it is not the one involving hacked bank accounts. It is more intimate. It feeds on human sympathy. And when sympathy is weaponised – when a …
Some of us have seen this before: finely-produced videos with cinematic production professional lighting, balanced audio, and dynamic editing from official media teams of major Nigerian Pentecostal churches, expertly deploying the visual vernacular of social media to reposition faith as …
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