Tag: Social Media Audit

AKIN OLANIYAN Articles.

The Facebook Bleed: Nigeria’s Biggest Banks Are Losing an Audience Nobody Is Tracking

akinolaniyanSOCIAL MEDIASeptember 29, 2026

First Bank posts twice a day on X. It lost 16,614 Facebook followers in 14 days. Access Bank posts twice a week. It lost 2,532 in the same period. I audited the official social media presence of Nigeria’s five biggest …

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About Akin.

I’m Akin Olaniyan, a media strategist, digital marketer, and leadership coach with over three decades of experience in journalism, corporate communication, and digital strategy. I founded The Chatter House, a consultancy registered under the Companies and Allied Matters Act (1990), to help businesses, organisations, and leaders maximise their digital presence.

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