First Bank posts twice a day on X. It lost 16,614 Facebook followers in 14 days. Access Bank posts twice a week. It lost 2,532 in the same period. I audited the official social media presence of Nigeria’s five biggest …
AKIN OLANIYAN Articles.
If you judged Nigeria’s five biggest banks by their social media followership alone, you would conclude they are digital titans. Between them, Zenith, GTBank, Access, UBA and First Bank command more than thirty million followers across X, Facebook and Instagram. …
